[Marsymars]

> I hate developing for iPhone, but I don't have a choice because 85% of the users of our B2B app are on iOS.

I mean, you could outsource the mobile app building.

My company does basically our entire B2B stack and infrastructure in-house except for the mobile apps.

[NetMageSCW]

That just indicates you don’t really care about your customers mobile experience and they will notice eventually.

[Marsymars]

Maybe, but we pay notably more to outsource than we were previously paying for in-house dev; it works better at our scale - our client apps probably merit like 1 FTE developer, and it's easier to get appropriate expertise for mobile app development from a third party that specializes in that rather than trying to maintain it in-house, or by spreading the pain of Apple provisioning profiles and app store review, etc. among a team of non-mobile devs.