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by keyringlight 40 days ago
I think one precursor could have been EA's debacle with Sim City in 2013, when they apparently had a huge wave of disappointed customers doing chargebacks. I'm not aware of any public statement/evidence of this, but it really wouldn't surprise me if their payment processor leaned on them to provide a better means of accomplishing that, and it gave them a way to portray their store as customer friendly.