[Melatonic]

You could also argue loot crates are just the digital version of Pokémon card packs

[perryprog]

You could, but that doesn't make /either/ an acceptable to market towards kids.

[georgeecollins]

Yeah, because that would be like selling packs of baseball cards to kids with enticements like chewing gum, a practice that was outlawed in the United States in the 1950's.

[wtetzner]

Was it outlawed in the 50s? I remember getting baseball cards with gum in the 90s...

[wmeredith]

Eh, Topps did in the 1950s and The American Tobacco company did it in 1909.