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by diegof79 38 days ago
An alternative take on the section: “Why teams keep building tours anyway”.

Teams keep building product tours because the other option is to invest heavily in trial-and-error user research to optimize the onboarding experience. That is not only more expensive in terms of time and resources, but also requires greater alignment of priorities.

In my experience (I work in product design), introducing product tours is usually a band-aid for deeper UX problems.

Products with an excellent onboarding experience that goes beyond the “click next” pop-up tend to have an excellent user experience too, because they take the time to think about the usage story.

1 comments

Yeah, as a former dev turned into PdM, if you need to do a tour, your are doing the UX wrong.