[butlike]

It's potentially making money if I don't have to lie to the board/shareholders about having new features and ideas "in the works." New features show growth, life, progress of the business. If those features are being worked on then the business isn't stagnating. The actuality becomes all upside: risk to the money-maker is averted, and shareholder's fears are allayed with "Loud announcement, quiet rollout"-style features.