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It's literally funded and published by the VCs backing so many of the AI companies here. Literally the fountain of money that produced Sam Altman.

I'm going to have to ask for a little more rigour than "they use data".

Data can be wielded in all manner of manipulative fashion to suit a preferred narrative. And when it's wielded by engineers defending large AI (or any) companies, they should at least acknowledge the fact that the data reporting is "coming from inside the house", so to speak.