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by deaux
45 days ago
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> Lots of very plain-looking things work as trademarks. Some obvious examples: AAA, BBB, Target, Just Do It. These are plain-looking, but none of them are descriptive. Target isn't a target, it's a discount store. If they'd be called "Discount Store" then I believe they'd have trouble getting a trademark. If they'd be called "Retailer" or "Store" or if you'd make a Stripe competitor called "Payment Processor" I don't think you'd stand a chance. But really the intention of my comment was hoping that someone on HN could answer this: > Is using a mark in trade enough only if it qualifies as a trademark in the first place? |
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If does not qualify, then it is unqualified.
(Is this a riddle?)