[disiplus]

The problem is not website, the problem is discovery and discovery is on Instagram, TikTok, and social networks. You don't have any incentive to build a website for a regular audience. What you might do is build an audience on a social network and then try to move them to a website.

But at that point you're big enough to build it properly.

[lxgr]

You can always follow the POSSE pattern [1] (except for platforms that actively punish links to your own site of course). That way you get both the reach and remain independent in terms of content moderation.

[1] https://www.citationneeded.news/posse/