[Swizec]

The situation changes when a lot of your friends are from the startup ecosystem.

Suddenly that new product launch is as important as a new baby. And that new feature is something you're expected to like etc. etc.

How does that fit? They usually still advertise these things through a "corporate" page ...

[hayksaakian]

I'd say at that point you're an outlier. Of the FB population who is really involved in the 'scene'.