[KK7NIL]

Presumably they're making the leap that this printing technology can be leveraged to develop an alternative display technology that would change the structure in real time, kind of like color e-ink displays.

It's quite the leap, but that's science communication for you!

[Modified3019]

IMOD’s (like Mirasol, which was abandoned) are pretty neat:

https://en.wikipedia.org/wiki/Interferometric_modulator_disp...

https://goodereader.com/blog/electronic-readers/the-rise-and...

[MoonWalk]

Especially since the breakthrough was to encapsulate the colored bits to keep them from clumping.