[sbrother]

That actually sounds... really nice. Like they've borrowed some of the things from traditional theatre that make the experience not awful.

My reference point for movie theatres is the late 90s/early 2000s so maybe I'll have to give them another try.

[bombcar]

The oldest theaters might still be the way they always were, but most have gone to offering direct ticketing (to cut Fandango and friends out) and they need something to offer you to make you buy ahead - being able to select the seat is the carrot.