It is entirely about user surveillance as well as pushing their product on to their users because they have the install base. Google Chrome has become Microsoft IE6 in hostile user behavior.
A claim about as useful then as it is now. They never wanted to be anything but, once Sergei left. The Schmidt era had them publicly declare one thing while doing something else entirely behind the curtain.
What did we expect when they dropped "don't be evil" from their company values?