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by specproc 40 days ago
I used to work at a VUE, my flatmate was a manager. I always complained about the awful, awful films we showed with no one watching them. Surely it'd be better to show some classics that would sell?

Apparently the deal back then was that theatres had to buy films in packages. If you wanted the latest blockbuster, you had to buy a bunch of terrible dross, and commit to showing it X times.

1 comments

That practice is known as Block booking (https://en.wikipedia.org/wiki/Block_booking) and was supposedly ruled illegal in 1948. The more things change, I guess...
Ruled illegal in the United States.