[LordDragonfang]

> it's been a thing for at least a decade

Maybe in fancy theaters, but in most places it started during covid (and just never stopped)

[bsimpson]

When I was in college in the 00s, there was a Hollywood theater that was renowned for having assigned seats and charging close to $20 per ticket.

Neither of those is remarkable now, but they were both unheard-of then.