well, tv got that ball rolling a few generations ago; people learn by doing not watching something else do it for them, now ai will not just tell them or show them but do it as well it would seem...
this is what apple products did as well. They turned something that took some effort and desire (i.e. using a computer) into streamlined entertainment. Watch someone use their phone; it's passive, one-way consumption.
apple is an especially sad case in some respects as steve used to call the mac "a bycicle for the mind" and NeXT was originally a computer/os for higher-ed... but with products like the iphone, locking it down and keeping things passive is the best way to monetize it (sadly)