In this context it means the alt-right manosphere who 'woke up' to realise that there's no such thing as love, caring, a monogomous committed relationship; that women are conniving shallow cheaters, and that your goal as a 'real man' is to sleep with as many female-objects as possible, no matter what it takess. Your tools are deception, negging, (insincere) flattery, looksmaxing, etc. to present as a 'high-value Alpha male' without actually having to develop a personality or think about others or anything difficult. A book on slick talking influencing people sounds like it fits into that world.
In this context it means the alt-right manosphere who 'woke up' to realise that there's no such thing as love, caring, a monogomous committed relationship; that women are conniving shallow cheaters, and that your goal as a 'real man' is to sleep with as many female-objects as possible, no matter what it takess. Your tools are deception, negging, (insincere) flattery, looksmaxing, etc. to present as a 'high-value Alpha male' without actually having to develop a personality or think about others or anything difficult. A book on slick talking influencing people sounds like it fits into that world.