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by chrisss395 38 days ago
Interesting idea as someone who spent a lot of my career in aerospace and airlines. If I were running the transformation my initial shortlist would be:

1) Revenue/Route management: re-think the routes with a ruthless focus on sustainable routes with defensible margins.

2) Customer experience and Brand: being an LCC can't come at the expense of customers, i.e., the fare is so cheap we get to treat you like shit.

3) Capital-structure & cost base: you need to right-size the debt, fix liquidity, and ensure you have a durable cost structure (fuel-risk management, etc.)