[riffraff]

> They dumped microformats and standards

I'm not sure they killed microformats, they still support hReview, hProduct etc, don't they?

And they pushed schema.org. I wrote a trivial recipe importing tool that just works™ on a bunch of website because it uses the JSON-LD Recipe schema. It's ~100 lines and a ton simpler than what I had to write 15 years ago.

Sure, they pushed for HTML5-style stuff, but that's not much of killing things.

IMO it's not google that stopped microformats: it's that website owners realized most of the time it was advantaging third parties for no advantage to them.