Hacker News new | ask | show | jobs
by gruez 46 days ago
Company makes too much money: "they're extracting monopolist rents! They need to be a regulated utility!"

Company makes too little money: "there's no money in this industry! They need to be a regulated utility!"

12 comments

A more fair assessment would be: company runs a utility => they need to be a regulated utility!

The core part of air travel doesn’t really feel any different to a bus or metro or train. Off the tarmac then yes it absolutely feels like a Verizon store, as does some of the in-flight service, but there’s always been this weird feeling as a traveler that every carrier is basically the same thing but with different decals on it. Airline alliances are surely the ultimate example of this.

Have you ever flown spirit or any of the other ultra low cost carriers?

It very much is a different experience than flying a legacy domestic mainline carrier. I’m not alone amongst people i know who will happily fly the cheap seats on United/Delta/AA but won’t even look at a ticket from Spirit or Frontier even at a significant discount.

Compare it to a flag carrier like Singapore air and it is a shockingly different product.

All that’s an aside: we know what regulated airlines look like since we already tried it, much more expensive, with airlines competing not on price but on amenities.

I’ve flown Spirit and Frontier several times, and Southwest many times (I know they’re not quite in the same category, especially after their recent changes). I genuinely don’t know what you’re referring to regarding the experience being wildly different. Other than a few quirks about what they do and don’t charge for and how they board and assign seats, I feel like there’s almost no meaningful difference between these and legacy carriers like United and American. I honestly don’t even feel like the prices are consistently that different.
The two main differences are more armchair lawyering required to avoid fees (legacy carrier is often not going to put your bag in the dimension bin, but the Spirits and Frontiers of the world certainly will) and having to sit through three sales pitches instead of one on the legacy airlines. I think Delta is the only legacy carrier in the States that doesn't do obnoxious sales pitches - only the food cart upsell. Ryanair will come through with their hands out minimally three times since last time I rode them (though it's been several years, is it four now?)

One other difference I can think of is that carry-ons are more rarely included in the base fare in the budget airlines than the legacy airlines, though maybe that has also gone away since the changes where bags must be included in the listed price that Southwest pushed for.

> having to sit through three sales pitches instead of one

I’m not from the US and have never flown any of the airlines being discussed here.

I’ve never heard of this, is there some YouTube videos you can point me to.

Ryanair (EU) also does this, but the US is indeed pretty obnoxious here.

United even has commercials before the safety video; combined with the "if you're watching explicit content on this flight, please mind the children" announcement, those flights onestly honestly felt pretty surreal to me.

I can't find videos.

The cabin crew stand at the front of the plane, and either play a recording or make an announcement saying you can buy a lottery scratchcard for €2 or whatever, with some of the money going to charity. They then walk down the plane "scratchards? scratchcards?"

They repeat this with a collection for charity (no scratchcard), a promoted drink, and some sort of food.

I think this is mostly unique to Ryanair (in Europe), I don't remember Wizz Air, Norwegian or EasyJet doing this. Part of Ryanair's marketing is to make the experience worse than it needs to be, so you know you're saving money.

I haven’t actively surveyed all the airlines, but I happened to notice recently that United charges for carry-ons.
Besides the seats, seat pitch, entertainment, cabin classes, upcharges, boarding staff paid commission to reject carryons, advertising everywhere, the unpolished behavior of other clientele, customer service, and how they handle failure, sure it’s practically the same.
Failure is the one that always puts me off... At least with United, there's a good chance they can get a broken plane running again, or swap in a different airframe, within a reasonable number of hours. For example, my last flight to Puerto Rico was delayed by ~5 hours, due to a nose gear problem. They eventually swapped air frames around, giving us one that was scheduled for the late day flight, and got our air frame fixed in time for that later flight.

Spirit or another super-low-cost? They don't have the extra air frames and number of flights to do that. You get to wait even longer, losing valuable vacation days (or missing work meetings).

I feel like you're living in a different universe then. I will literally never fly Spirit (well, neither will anyone else) nor Frontier ever, I loath the experiences I've had on them so much.

First, as someone with relatively long thighs, I literally don't fit in their sardine can seats. But more relevant to most people, while things may be OK if everything goes perfectly and nothing is delayed or cancelled, you are completely SOL with Spirit/Frontier if something goes wrong (and "something" may just be they themselves decide to cancel an undersold flight at the last minute). It's nearly impossible to get someone to talk to, I feel like the employees know how shitty their companies are so they all have an attitude like they DGAF, and it's a mad (expensive) scramble to find alternative arrangements at the last minute.

I've never had as abysmal experiences as I've had on Frontier compared to any other airline.

From a customers' immediate point of view, this sucks for you.

But it's great they are not regulated utilities. Because either everyone would have to pay for extra legroom, even if they don't need it, or some freakishly long people would not be able to pay for the extra legroom that they need.

Why do you think being regulated utilities would preclude having multiple classes of service? Airlines had first class before deregulation: https://en.wikipedia.org/wiki/First_class_(aviation)#History
That's not how regulation works. Or at least not how it has to work.

I don't pay a flat fee for my water, electricity, or gas usage, regardless of how much I use. I pay for the gallons, kWh, and therms I actually use. (Yes, there are other fees on those bills, but my usage actually matters.)

Airline regulation doesn't have to specify standardized seat pitch, etc.

Airline regulation as common carriers is not a hypothetical. We used to do it, and none of the things you describe were an issue
Ah yes, because I am also forced to buy the same amount of electricity and water from my regulated utility regardless of need.
I’m relatively tall and have a generally rough (but tolerable) time with all domestic bottom-tier seats.

I have no difficulty believing you when it comes to customer service. I’ve never had any issues requiring anything beyond the most basic customer service, so I just haven’t been exposed to differences between airlines in that regard. I also understand that a bad experience can leave an exceptionally bad impression. I suppose the only thing that might surprise me is if the higher-cost airlines don’t also have terrible service.

Yup, came here to say this. Once you're on the plane and its in the air, Spirit and Frontier are like pretty much every other domestic airline. There's slight variation in terms of whether you get a whole can of coke for free or not. If you're taller than me, the 28" of seat pitch vs say 31" on delta may make a difference, but I'm only 5'9".

I still avoided them like the plague because the legacy carriers are selling you operational performance and the ability to usually get you where you're going within a reasonable timeframe if you're delayed or canceled. Spirit, Frontier, Allegiant, whoever else, do not do nearly as good a job when something goes wrong. Although they should get a lot of credit - none of them have ever had a fatal crash.

> Once you're on the plane and its in the air, Spirit and Frontier are like pretty much every other domestic airline.

Yes, if you ignore the part where things are different, it's basically the same. Trouble is, those differences do meaningfully make a difference. There's no objective measure for misery and happiness, but flying Jsx is nicer than Spirit. You can put a dollar value on misery, that's why one's so much more expensive than the other.

My parent "airports" are Bellingham and SeaTac. I hate SeaTac with all my soul. Next admission - primary carrier is Alaska. They are mediocre to ok. Cabin crew, always friendly. I've had random flight cancellations - some seatac/bellingham, others randomly before/after homeland security budget BS. In all cases, they rebooked on something ridiculous (a day or two later, hours that made no sense) and their call hold times (or call backs) are hours. Sadly, I'm in a captive market and am very proactive when day of travel is around.
Sounds like you guys need some very basic regulations we have here in Europe - companies have to take care of folks, provide food, accommodation and replacement flights (and up to 600 euro in case of overbooking depending on distance). Not great, but worries like above are simply not on our calendar when traveling, low cost or not.

Also, here in Europe, traditional aircraft carriers have been migrating their quality towards bottom end (ie Swiss not giving any beers for free even on intercontinental flights, microscopic legroom also on intercontinental) while for example Easyjet is for me at this point a high quality reliable carrier with no bullshit. Ryanair is a dumpste3r but luckily they don't serve my nearest airport well.

You state an opinion, but not why for that opinion. I’m mostly stuck with Alaska or a small handful being a couple hours north of Seattle and driving to/dealing with SeaTac is not fun. In the caliber you said you wouldn’t travel includes aliegent.

I’ve not flown them and stick to Alaska and the local puddle jumpers to get off the island.

Singapore Air is majority government owned and is closer to having “utility” airlines than not.
Conversely, Air India was majority government owned, did a pretty bad job of it, and is now privately owned.
Yes, Singapore Airline is government owned, but I don't see how it's a utility?
If anything it’s a tool for making people outside of Singapore like/want to do business in Singapore, so if that makes it some twisted kind of utility then I guess anything can be a utility. Not like they have domestic flights.
My company travel tool won't even let me book Spirit without it being flagged to HR.
Singapore Airlines is majority-owned by the Singapore government's investment and holding company Temasek Holdings, which holds 55% of voting stock as of 31 March 2020

https://en.wikipedia.org/wiki/Singapore_Airlines

>Compare it to a flag carrier like Singapore air and it is a shockingly different product

Never flown one of these, can you describe the difference? Hard agree about what you said about the others.

Staff that are unfailingly polite, comfortable seats in all classes, well maintained interiors, a culture of excellence. It is an airline that competes on being the best experience possible. My FIL used to do a lot of business in Singapore, and exclusively flew them on any route that was possible mostly economy and business class, but a spend that was high five figures per year, in the top tier of whatever their points program was. A staff member who knew what he looked like would meet him at the curb and walk him into a private check in cubicle. Even if you aren't one of their frequent fliers, they just treat you far better than you can expect from EU/NA airlines.

US mainline carriers try to get the high end travellers in first class, while also trying to run an ultra low cost carrier with the new "basic" class tickets. They end up doing a mediocre job at both by not hitting the level of service that Asian airlines provide, and not having the low prices that the Ryanair's of the world give you.

Thank you for elucidating!
I think Spirit has the most comfortable seats out of all the ones you listed. Especially if you're lucky enough to have a row to yourself and get to lie across all three of them.
This. Maybe there's a market opportunity for people who want to be treated like cattle, but even Spirit couldn't find it.
>> every carrier is basically the same thing but with different decals

Worse yet, you buy a ticket for carrier A, then discover that due to xyz partnership agreement you are actually flying on carrier B.

Streets, tracks and maybe tarmacs are public utilities, not the vehicles themselves.
This is more accurate, but the case for tarmac is weaker than streets or tracks. The natural monopoly on tarmacs is weaker. It can be a very good think for a metro to have competing airports.
The question is whether we feel air travel is as essential to everyday life as busses and trains are.

In other words, do we need to make sure everyone can afford to take a flight somewhere?

Or is air travel a luxury that we can allow the market to set a price for?

Maybe flights are simply too cheap, and we should just allow airlines to fail, which will limit supply enough to bring ticket prices back up to a level that is sustainable for airlines as a business.

Of course, this means that a lot of people are going to be priced out of being able to fly places for non-essential reasons. Which, given the environmental impact, might not be a bad thing, although it will make life very different for most people.

Personally, I'm inclined to drive over fly if I can get there in 8-12 hours or less. Even if it uses up close to a full day for a round trip. I absolutely abhor flying. I'm a bit tall and fat, and I've been stuck on the last row, inside seat with less room in both dimensions while the person in front of me tries to lean back literally dislocating my knee. All because they oversell flights, and your seat selection at purchase time apparently counts for jack squat when you show up at the airport to check in... you really needed to "check in" online the day before, even if you were in meetings until 9pm with no time to actually step aside to do the check-in on your phone that's just a miserable experience in itself, because nobody does accessibility testing with phones and larger text/display sizes.
> The question is whether we feel air travel is as essential to everyday life as busses and trains are.

Anywhere I can get to by train in the USA I can go faster and cheaper by plane. By bus I can go "cheaper" if I ignore the value of my time and the people offering me meth at the bus-stop.

I think the ultimate example is the fact that most routes are run by other companies than the branded carrier; capacity providers like Endeavour and SkyWest just borrow the name and livery of the major carrier they're operating for that day.
Yea that's a good one. The problem is folks don't have patience. They see an airline fail and instead of waiting until a new competitor enters the market, as they inevitably will, they want to start regulating or look to other "solutions" but these things take time to work themselves out. It's a free market, not an instant free market.
Or maybe a new competitor doesn't enter the market, and we're stuck with a mere four major, three mid-sized, and some smaller airlines in the US. It's still a highly competitive market even with Spirit gone.
Meanwhile, first class today is not very much more than coach cost in the regulated era.

Try flying Delta. It isn’t the cheapest option, but you really do get better service.

If you want to feel special, do Aeromexico first class. The checked bags are waiting for you before you can even walk there on a domestic flight.

Spirit was cheap. And if you’re poor, you need cheap. If you aren’t, buy better service and don’t complain that it’s just Greyhound on a plane.

Am I the only one who really doesn't care what kind of service I get on a plane? I don't drink alcohol, so I don't care about that. I bring my own water bottle, so I'm good on that. The little bags of pretzels are nice, but if they stood at the front and launched them out of a t-shirt cannon, I'd be good with that.

As long as the required crew of flight attendants doesn't assault me, I've never really got off a plane thinking anything at all about the service. Just "where do I need to go next" or "I'm glad to be home".

When your flights are delayed/resechduled there is a world of difference. "Get in line" vs "you are already rebooked". (my Air Canada experince.)
> "Get in line" vs "you are already rebooked". (my Air Canada experince.)

Which of the two was the Air Canada experience?

"you are already rebooked" -- they were fab.
Dang no way? I had a terrible experience with them (tbf it was half a decade back at this point). We were in line to check in, something like 1.5hrs before a one hour flight. The line was agonizingly slow (only 2 of like 5 check-in counters were staffed), and when we got to the counter they said we were too late, missed the window for the flight. We only had carry-ons, were 3min late for their arbitrary window, and the plane still wasn't scheduled to leave for an hour or so.

We were clearly in line before their deadline, were certainly going to make it to the gate before they even opened for boarding, had no checked bags, and they made us buy new tickets. The cherry on top was that they ran flights every hour, so we bought the ticket for the next hour but the gate agent let us on the original flight we had- so they basically just forced us to pay double for our flight.

Same here for KLM.
Fair enough, I've been in those situations where the service on the ground side of the gate matters.
> I bring my own water bottle

Not arguing against your point, but it astounds me how many airports do not have water-bottle refill stations. My home airport (SFO) does, but many in the US still do not. I feel like that sort of thing should be legally mandated, given we're not permitted to bring water through security. The paltry amount of water they give you on the flight (and at times of their choosing, not yours) is not enough to rehydrate basically anyone.

You can ask them for more, and at a time of your choosing.
It's good that you don't care, and that you can self selected into getting the cheapest fare possible. The market works.
Honestly I kind of liked Spirit because the snacks aren't free. When it's snack time, I don't have to wait 45 minutes for the cart to get to me because it's not stopping at every row. And it doesn't bother me to spend $4 on a snack because I already spent so much less on the ticket.

But I guess I also don't fly much, and I never had to deal with delays or rebooking with them.

I like the EU model. The regulators set a "bare minimum" set of requirements. They have much better minimums that North America, and the fares are (still) cheaper per kilometer travelled. Also, I love the penalty system when flights are late.
Some of that lower cost in Europe is down to jet fuel being tax free, as well as the US having multiple mandatory taxes on plane tickets.

The cost of EU passenger rights payouts is vanishingly small on the average ticket if almost all of them arrive as advertised.

"They have much better minimums that North America"

Can you enumerate these? As far as I'm aware Ryan Air is basically more "Spirit" than Spirit Airlines.

For one, the penalty system for late arrivals. It is such a big business now, that there are whole businesses setup to advise you and do the work for the cut of the penalty paid. And that penalty system applies for trains too.

Also, look at Ryan Air (and Wizz Air) fares. They are consistently the lowest cost per kilometer travelled anywhere in Europe. Sure, it is like a flying bus, but it gets the job done, much cheaper than anything the US.

Company, always: "We need government subsidy". Then hell yes to regulating what they do.
Spirit wasn't asking for a government subsidy to get saved from bakruptcy. They were asking to be allowed to get merged with JetBlue (which could've saved them from bankruptcy) and got denied by the government. Those two things aren't the same.
My understanding is that the Spirit/JetBlue merger was blocked by the Biden DOJ. Were they asking for that again, or was it a different thing that failed in negotiations with the feds recently?
The negotiations that were occuring directly prior to Spirit's shutdown were not merger related; but a direct government bailout.
Biden/Warren backed/forced the DOJ to sue Jetblue/Spirit to block the merger for antitrust.

This doesn't seem to be a antitrust issue at all, it looks like it was one company bailing out another.

https://www.justice.gov/archives/opa/pr/justice-department-s...

“Our win in court is a victory for U.S. travelers who deserve lower prices and better choices,” said Assistant Attorney General Jonathan Kanter of the Justice Department’s Antitrust Division. “We fought this case to protect consumers who, as the court recognized, ‘otherwise would have no voice.’ I am incredibly proud of the Antitrust Division’s team and our state law enforcement partners’ tireless advocacy.”

Two wrongs don't make a right.
I know it’s frowned upon many circles, but regulation can work and do good.

There is plenty of crap legislation and regulation about, but it doesn’t have to be that way.

Yes, but be careful not to commit the 'nirvana fallacy' of comparing real world circumstances against idealised optimal regulation.
Sure, that's fair. But often enough I see people (not accusing you of this) doing the opposite: seeing bad regulation, and drawing the conclusion that the only solution is to remove all regulation and "let the market decide".
Have you ever tried to get rid of bad regulation? I have, and it is essentially impossible. De-regulation is usually the only path once the initial regulation is in place. It also only ever seems to grow in complexity and onerousness, rarely ever goes the other directin. It's like dealing with a massive legacy codebase that also has the power to throw you in jail.

I'm not against regulation, I think there are areas where it's needed (privacy is a good example), but it is fire, and fire should only be played with when you really need it because it can easily grow out of control and burn things you don't intend to get burned.

Even with your uncharitable framing I agree with both quotes.
Can you educate the rest of us by explaining your reasoning?
Not op but I also agree with the framing assuming you add “and they provide a vital service” to both. If a vital service is being used to extract profits it should be regulated so that equal access to the vital service can be provided. If a vital service is being provided but cannot make money it should be regulated so that it can be sustained since it is vital.

Now what is vital? Is Spirit vital? That’s the hard to define part.

1. "We want to have this, but we don't want to pay for it!"

2. "We won't pay for this, but we still want to have it!"

These are of course both fair points. Why should we "pay for" things, what's that all about? We should just naturally have the natural things that we naturally want, supplied by pixies.

I think they're both actually "We want to have this, but we don't want to pay too much for it just so a CEO can make 10,000x their workers and potentially ALSO still lose money."
How much of the money goes to CEO vs shareholders is something they can work out between themselves.

If the airline goes bankrupt, that just means that the creditors get less than they otherwise expected. That's something to haggle out between creditors and management and shareholders.

(Or do you want to imply that if the shareholders saved money on CEO compensation, they would give the money to ordinary workers?)

Right, but what makes that viable? Something so topheavy ought to go the way of the Irish elk.

Edit: maybe a piñata is a better metaphor. :(

> We should just naturally have the natural things that we naturally want, supplied by pixies.

Is this how you see roads? Are we entitled for wanting those to be paid for by the state? What about the police? Should we have to pay whenever a police officer stops a mugging -- or is the wage of that officer, too, supplied by pixies?

These have remained unresolved questions, for me, for decades. When an internet pal was trying to found a libertarian (what noun should I use) locale, in Awdal in Somaliland (that detail of whether it was really in Somaliland or not was more debatable at the time), he first founded the Awdal Roads Company.

https://web.archive.org/web/20040603010444/http://awdal.com/...

So obviously there are theories about how these things can be privately funded. But I can never remember the theories. Looking at that link, it was going to be toll roads. People dislike this, understandably. One problem with private roads is that you can't exactly use a competing road, which might entail moving house, or changing your plans for the day, or your job.

I have a vague notion that roads could be funded by a group of businesses that benefit from them, sort of like the W3C or a mall. Non-profit, sponsored roads, or something. (Now I'm thinking of runestones, several of which are near bridges and say "He made this bridge for his soul" or a similar statement.)

Don't ask me about police, I don't even understand crime and punishment, really.

I should maybe add that I meant "We should just naturally have the natural things that we naturally want" somewhat unironically. I feel that way, the same as anyone else. The difficulty, as observed up the thread, is in working out what's natural, or vital, or wanted and feasible. There are no pixies to magically know the answers, to my regret, only governments, and they only pretend to know. By buying and selling we can almost figure out the answers, contingently and approximately, but a lot goes wrong with that, including the friction of having to do it all the time, and "rent-seeking", whatever defines that really.

Breaking down complex topics into binary black and white doesnt have to be wrong. The more important part is, how much wealth they extracted and how exactly. Was it market dominance with a superior product or amoral cost externalization.

The angle of treating transportation as regulated utility shifts the business focus away from profit onto providing services, which sometimes can cost more than your income. Similarly, would you close schools, because they didnt make enough money? Airlines are highly subsidized anyway, treating them as regulated utilities falls short of taking public ownership as public institutions, where services just cost money/subsidies.

> Similarly, would you close schools, because they didnt make enough money?

Yes, of course. We should separate school and state.

> Airlines are highly subsidized anyway, treating them as regulated utilities falls short of taking public ownership as public institutions, where services just cost money/subsidies.

How are they highly subsidized? And where? Perhaps we should fix that, instead of adding to the problem? Two wrongs don't make a right.

You'd force an entire generation of children to simply not be educated?
No, why? I didn't say that we want to outlaw education.

Though I admit heavily taxing education on account of negative externalities is tempting.

> "Today I learned that a new account starts getting rate limited upon receiving its first downvote. Yay?"

Your comments are one-line thoughtless mic-drops, the system is working.

> "If a service cannot be provided for a cost below what someone will pay, the service should not be provided as providing that service is a lose-lose situation."

It can be a win-win situation, not everything is about profit. See also:

> "How did poor people who needed to fly fly when flying was expensive?"

If a poor person can fly somewhere to get a better job, they stop being a poor person. That's a win for them personally, and a win for society, and a win for future government tax income. It's also a win for the airline which moved them and got paid for it. The only time it's not a win is if you have a myopic focus on "but it costs money now and that's bad".

Welcome to feudalism, yay.
Utilities and transportation should be public services, and they are in many places. Sometimes it works well, other times it works less well… usually because the capitalists lobby it into neglect and then say “see it’s not working / losing money let the private sector take over”.
Companies like John-Deere should be able to survive without abusing their downstream customers. Many farmers are importing tractors from China because they're cheap and not hostile to repair like JD is. Some people might call it a "smart business model" to sell interdependent services, but in the long-term it's suicide.

Whether or not you solve this through regulation, that's up to you.

It would be nice if companies could commit suicide faster, instead of dragging it out over several decades.
The extremes of capitalism have a negative impact on people’s lives.

The first scenario it harms us by under-serving and scammy practices, the second scenario it’s over-extractive and funneling money from the many to the few.

Company offers a service that is considered essential to function in society, and the overwhelming majority of people _must_ pay for as if it were a tax: "this seems like something generally useful to the public! They need to be a regulated utility!"
If it's basic essential infrastructure and in the absence of high speed rail it is, it shouldn't be a regulated utility it should be nationalized holistically. You have to 1) make sure nobody is profiting of a basic necessity because that will always eventually be unsustainable (profits need to rise always and forever like cancer), 2) holistically because the parts of it that are profitable need to be used to cushion the unprofitable parts (in contrast to privatization where the profitable bits get privatized and the unprofitable bits are subsidized like USPS vs. UPS/FedEx/Amazon)
And similar illogical arguments on regulated transportation: "the trains are too crowded! We need more money."

"No one is riding the trains! We need more money."

Changing it to a utility? Like Bart in sf? We should have Bart authority run the airline!
Okay, but the process of underwriting an airline now somehow involves operating a successful credit card company. Which, you know, are not typically successful based upon operating excellence but upon rapaciousness of interest rates and merchant fees.

I'm not sure it's great to have important infrastructure operated this way. Other than regulation do you see a way out?

No airline operates a credit card company. They just put their name on a card and sell miles at a discount in bulk to credit card companies like Chase or Citi.
Of course they do. Why do you think they get money in return? You don't think that's linked to performance? They just put their name on a card, get a fixed amount of monthly money, and that's enough to let them lead at a loss on airline tickets?

Hacker News has become simple minded. It's embarassing.

Missed this so coming in very late, but wow this is unbelievably off the mark. The airlines do not operate a credit card company, full stop. They sell airline miles, at a fixed rate per mile, to the credit card companies. That’s it. Citi, Chase, CapitalOne, etc. are the ones that operate the credit cards.
Company is valuable to us as a society in a fundamental way but is fucking us up in all sorts of unique ways: They might need to be a regulated utility.
Hopefully we can regulate them like California electricity and let one airline be active per airport and let them charge more than triple national rates.
I am not trying to be flip - I am just saying the two sides are not bad regulation ripping us off and bad private companies ripping us off, we can instead do good things and attempt to do them well, we can hold people accountable and have integrity; these are choices we make every day.
Bottom line: there never really is any free market. Because it doesn't work.