[kakacik]

Marketing beats quality, also a valid approach.

Also a reason why suvs and their more ridiculous variants picked up so well. People don't need cars that are worse to drive, but sure as hell they want one because others have them.

[dotancohen]

Does Tesla do marketing? They don't advertise in my country.

[donkyrf]

Tesla historically focused on what marketers refer to as "earned media" rather than "paid media", but it was still marketing. Those Musk and Tesla headlines that happened around the world didn't occur by accident.

That said, they've also been buying ads for the last few years as their growth has sputtered in the face of competition.

[CrimsonRain]

So you want me to put my big luggage, 3 carry ons and a big stroller in a sedan trunk?

[dotancohen]

That has nothing to do with the conversion. However I've actually fit all that and more in my Model 3 Tesla. The trunks are huge.