[em-bee]

And what puzzles me all the time is why the programmer chooses the licenses which permit this exact behavior, and become pissed when this happens?

you almost answer this yourself, it's not just that a custom license is a bad move, because we could develop a standard license that excludes large businesses, but also that we are now invested in how Free Software and Open Source licenses work that it is difficult to change because such a new license would not be compatible.

there are efforts. most notably bruce perens started working on one a few years ago, but now he wants to wait and see who the AI use for code changes things. the other is FUTO. these efforts need to grow and gain momentum.

so not really puzzling, because there isn't much choice