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by postalcoder 51 days ago
The colors look beautiful on the car. Hopefully a Ternus-lead Apple will find the courage to adorn the Macbook Pro line with six colors.

I would bet there's so much pent up demand for properly colored macbooks. What's the argument against it – SKU explosion?

3 comments

Apple is the best (not perfect!) when it comes to product marketing in the sense of delivering products the market wants. So there is surely a market reason why the iPhone Pro line went highly saturated (and black was conspicuously removed!) while the MacBooks Pro have remained monochrome.

I’m guessing it’s as simple as business users not wanting to flip up a bright orange or deep red lid at a meeting.

Is there?

I walked past a parking lot yesterday and everything was in black, white and silver.

When I bought my house the agent turned up her nose about the wood furnishings instead of "millennial white".

The resale value of macs is one of their selling points, just like cars. Generic colours win. I contend there is no pent up demand.

As a millennial I grew up with 90s fun colors. I want color. Gen X has largely oppressed us with Millenial White, Beige and earth tones. It is both inoffensive but also depressing.
Remember the old fruity iMacs and iBooks? They sold like hotcakes after Apple was making grey machines for decades before that. Pretty soon every computer manufacturer was making colorful machines. Those things had great resale value back then too.
> I walked past a parking lot yesterday and everything was in black, white and silver.

Everything else is artificially expensive. This says nothing about customers except that they're price sensitive.

> What's the argument against it

every cent you invest in the product is taken from your profit.

Not if you add it to the price.
The red one goes faster. I mean costs more.