[recursivedoubts]

apple should go back to their classic logo

minimalism and thinness-for-thinnness-sake has been played out: everything looks the same and is devoid of personality.

People want personality back:

https://x.com/HeyZaraKhan/status/2050166377269620920

Related, MB bringing back physical buttons:

https://news.ycombinator.com/item?id=47997418

Physical media is making a comeback too (including books)

[DauntingPear7]

I had an IT job where I got to replace ink in enterprise printers and the tactility was great. I completely understand the convenience of always plugged in and connected drives, but for some media it would be great to have some clicks or tactility when plugging things in, and having more plug and play storage options. I miss the days of plugging in a “thing” which holds a defined media or set of media. Game disks and cartridge support on PC, even if it isn’t practical, would be great to see

[disqard]

I love this too! What do you think of the "halfway faked" devices like the Yoto player [0]? My kid uses it to listen to audiobooks -- it has no actual content on the card, just rfid telling the device (now set this as the current album for playback).

[0] https://us.yotoplay.com/

[Rebelgecko]

wrt Porsche, Apple, and physical buttons:

Porsche makes an Android Auto/Apple Carplay head unit that's compatible with their older cars (including single-DIN for the classics). I always thought it was super cool that they made that as an option for people who wanted to daily drive their 914 without giving up some of the practical benefits of a newer car.

They put out some delightfully cheesy ads with at least some actors who didn't speak English but tried to sound things out phonetically.

[raverbashing]

I have to agree

Modern Apple is like the bland decorations of today that make houses look more like a hospital than anything else

That Rainbow Apple theme on the cars is just something else. It almost has Nickelodeon levels of enthusiasm

[Waterluvian]

Respect to those handful of timeless brands that have pretty much never changed. Sony is basically the same since the 50s.

[xgkickt]

I wish they’d bring back the original PlayStation logo though, not just on anniversary editions.

[musicale]

Especially the ones you could rotate.

[toasty228]

> People want personality back:

It's more like people under 30 are nostalgic for an era they never experienced, mostly never even actually existed, and that they can only experience through mindless consumption of plastic gadgets and retro inspired pop culture.

[bayarearefugee]

> It's more like people under 30 are nostalgic for an era they never experienced, mostly never even actually existed, and that they can only experience through mindless consumption of plastic gadgets and retro inspired pop culture.

So what you're saying is they are no different than any other relatively modern generation?

eg. Apple's 1990s ascension built on the back of Dieter Rams nostalgia.

[blululu]

They should make finder’s search function actually work so that you can open apps on the latest release or macOS. Everything else is irrelevant when you are shipping massive UX regressions and bugs.

[bigyabai]

The absolute, very last complaint that I have with Apple's brand right now is their logos. They can abandon minimalism once they're done worshiping authoritarianism, until then they don't deserve it.

[thefounder]

I think now it would be confused with the lgb** flags

[nozzlegear]

LGBTQ?

[amelius]

Those rainbow colors have a different connotation in popular culture. Not sure if Apple's marketing team would want to take any risks there.

[snapetom]

Disagree. The people that buy Porches and Macs see that logo as iconic. Sexy as fuck.

[amelius]

Sexy in the LGBTQI+ sense, yes. There's nothing wrong with that, and sends an inclusive message which is good. However, not sure if Apple would want to go that direction.

[fragmede]

Apple CEO Tim Cook came out as a homosexual in 2014, making him the first openly gay CEO of a Fortune 500 company.

[snapetom]

Man you are ultra focused on LGBT

[musicale]

https://www.apple.com/newsroom/2025/05/apple-introduces-the-...