[Spooky23]

You don’t know what the group was presented and how.

Remember you have the stupid stuff that Tesla pushed hard during the peak Elon reality distortion field time. I regularly are in a Toyota, BMW and Honda, and all of these have well thought out touch/knob implementations.

[ryandrake]

It's pretty straightforward to structure and conduct a focus group to give you the feedback that you want to hear. If the money guys told you "touchscreens save us 1% on the BOM, make it happen," then you could design your demos and question wording to ensure that your report said "customers love this shit."

[Spooky23]

Oh totally. I’m just saying when this stuff was at its peak, everyone was excited about the future bullshit. I remember my father in law was legit excited about it, until he drove his new car for a few weeks!