[wernsey]

Surveillance pricing should be outright banned IMHO, but Cory Doctorow had an article earlier this week explaining all the ways this particular ban is broken [1].

It was probably broken by design, allowing the politicians to brag about how they're doing something, while the lobbyists managed to carve out such large loopholes for themselves that it will in likelihood never be a real deterrent.

For example: surveillance pricing is allowed if users opt-in so consider how many times you've clicked "I agree" on websites recently to get past some legalese wall of text blocking you from the content.

Another thing is you can't sue a grocery store, but you can petition the AG to sue them, which they will do only if they feel like it.

Not to mention that it applies only to grocery stores, not hotels and airlines and other industries which are inclined to do surveillance pricing

[1] https://pluralistic.net/2026/04/30/something-must-be-done/