> They went all in on pretending to care about quality since the MacBook Neo. The numbers they're seeing must be terrifying.
Yeah. Worldwide Neo sales at 5 million units + production raise to 10 million? [1] Even if only 50% of those are US consumers, add to that the number of folks switching over to linux [4]; and suddenly that's not small potatoes, considering there are only about 162 million working folks in the US.
There are only about 50 million folks at 100+ employees, and 16 million at 1000+ employees in private firms. [2]
All these folks switching over? Once they get comfy with non-Windows OSes, they'll ask for those at work. And at the smaller employers - 100 or less employees or even 1000 or less employees, that won't be hard to support, especially if one or two management types make the switch and drive the change.
You have to read a bit between the lines, but an estimate is that 35-50 million have access to Google Workspace at work, and 25-40 million paid Google Workspace users. [3]
And Azure? same number problems, and there seems to be a general discontent with the way things are going with cloud.
Combined with the EU/Worldwide decoupling, suddenly that MS moat isn't looking so deep. It's easy to imagine an inflection point at which MS becomes the minority OS provider, even in the US. The Kodak-ization of Microsoft.
On Nadella's watch, no less. Should we expect a change in leadership soon? Either Nadella deciding to do something different with his time or the Board pushing for a change? They've both got to be seeing the same numbers we are, plus additional insight based on internal metrics.
Those production numbers for the Neo are global and from unnamed supply chain sources. I'm not sure why you brought the US workforce population into the equation as that mixes up scales, nor is there a 1:1 relationship between people and computers (I have 5 x86 systems and 2 M-series laptops in my home between work and personal use).
Lenovo shipped roughly 16m units in Q1 2026 at #1, with Apple shipping roughly 6m in the same timeframe at #4, WW. [0]
Linux is hardly a blip and even the Steam survey #s back that up if you want to be targeted towards a particular audience. It's a lot of noise in forums like this, not so much on the general street. Windows overall gaining ~1.1% with Linux overall declining ~0.8% (and macOS continuing to be poorly represented for obvious reasons) in April.
> Those production numbers for the Neo are global and from unnamed supply chain sources.
Good point. Fixed.
> Linux is hardly a blip and even the Steam survey #s back that up
The IDC link doesn't provide Linux numbers. These links [1][2] do; [2] backs up the numbers you're quoting. The trouble is how to interpret them in context - are the 1% changes per OS on a monthly basis even statistically significant?
The statcounter numbers show desktop share for linux as 5.2% in December, 2.8% in February, 3.1% in March, 2.63% in April. Chrome OS as 4.3%, OS X as 15%, macOS as 8.8%. There's an interesting huge peak for OS X in Oct 2025, Linux in Dec 2025, macOS in Jan '26, with 'unknown' showing a continuous rise to 9.4% in April. Even Windows is showing monthly variations with 58% at the lowest and 65% at peak.
I don't know what to make of those numbers. And how do you separate that from the ebbs and flows to Steam and Statcounter properties?
I think one can make a case for 7 million Linux users in the US, with 18 million if including Chrome OS. Now throw in say 50% of the Neo worldwide buyers, so say 2.5 million (to grow to 5 million at new production levels), and the analysis holds up. What's even more important is the trend - and that seems to be on the upswing, and may not be showing up in these measurements quite yet. And I'm sure MS has internal dashboards showing windows users in some detail.
Linux users are notoriously hard to measure. macOS users are not broken out by country. So that leaves us reading the tea leaves, so to speak, based on sales numbers and estimates on the US breakdown.
Your first point seems flawed: Apple production numbers are to supply markets worldwide. All the other numbers focus on the US only. That alone makes the threat at the OS level evaporate. Lenovo reportedly sells around 50 million units per year, Dell is at 25 million. 5 to 10 million units is tiny.
> Your first point seems flawed: Apple production numbers are to supply markets worldwide.
That's a good point. Still, assuming 50% US sales since US purchasing power is still relatively higher and Apple penetration in RoW is lower, it's not an order-of-magnitude difference, so the analysis is still useful. An additional indicator is that MS themselves are taking high-level executive action, so they're worried about something.
Yeah. Worldwide Neo sales at 5 million units + production raise to 10 million? [1] Even if only 50% of those are US consumers, add to that the number of folks switching over to linux [4]; and suddenly that's not small potatoes, considering there are only about 162 million working folks in the US.
There are only about 50 million folks at 100+ employees, and 16 million at 1000+ employees in private firms. [2]
All these folks switching over? Once they get comfy with non-Windows OSes, they'll ask for those at work. And at the smaller employers - 100 or less employees or even 1000 or less employees, that won't be hard to support, especially if one or two management types make the switch and drive the change.
You have to read a bit between the lines, but an estimate is that 35-50 million have access to Google Workspace at work, and 25-40 million paid Google Workspace users. [3]
And Azure? same number problems, and there seems to be a general discontent with the way things are going with cloud.
Combined with the EU/Worldwide decoupling, suddenly that MS moat isn't looking so deep. It's easy to imagine an inflection point at which MS becomes the minority OS provider, even in the US. The Kodak-ization of Microsoft.
On Nadella's watch, no less. Should we expect a change in leadership soon? Either Nadella deciding to do something different with his time or the Board pushing for a change? They've both got to be seeing the same numbers we are, plus additional insight based on internal metrics.
A Perfect Storm, if you will.
[1] https://finance.yahoo.com/markets/stocks/articles/macbook-ne...
[2] https://www.census.gov/programs-surveys/susb.html
[3] https://expertinsights.com/saas-app-security/google-workspac...
[4] updated to reflect that [1] has global sales numbers based on feedback from responses below.