[artyom]

Hatred for a corporation is as useful as hatred for a nuclear bomb. No matter how harmful or destructive, it lacks any sort of free will that would make it a reasonable target for such hate.

There's actual people making it happen, though.

[abustamam]

I always take "I hate X company" as "I hate the decisions X company makes and the people who make these decisions" for this reason.

But it's kinda verbose.