When you're anonymous or google/email authd, you can now see today-in-history stuff. There should be a gentle nudge to sign up when you view a component or go to pages that require activating the free trial (no cc required) which opens up search / sleuth / custom collections. That takes you to /subscribe with all the options
I think I see the confusing part now. The /subscribe page only is visible once you google auth or enter email / confirm your email exists. It's $9.99/month for the default selection though. In stripe it has the no CC option, so if you click the button it will just auto cancel after a week anyway
I'm going to try to figure out how to make a subset of the data searchable for free (for anyone anonymous or not without having to start free trial) as well in the next few days, so people can play with that too before committing to anything.