Ask HN: What are your web analytics missing?

[yoseph]

If you're using out of the box solutions (Google Analytics, KISSMetrics, Mixpanel, etc), what do you wish they did that they don't currently?

If you've built a custom solution, what did you feel the out of the box solutions were missing?

[bijanv]

We built our own and ended up building something somewhat similar to a basic version of KISSMetrics simply because KISSMetrics, and also Google Analytics real-time, doesn't let you pull out data out in real-time (or even poll their API in short bursts - <5 seconds).

Also we needed to mix in our own data to segment the analytics on a deeper level, and due to our privacy policy, we don't share user data with 3rd party services so it needs to be in-house.