That's a long-term challenge for the next CEO to figure out.
Unlike CTC or CTC, radio and streaming ad campaigns are notoriously hard to track and attribute, and hence trend to brand-awareness. Advertisers won't see the effect of rising fraudulent streams immediately.
Don't stop Facebook from completely making up video numbers. Seems like it's a good way to rug pull a bunch of workers and force them to accept lower rates.
Unlike CTC or CTC, radio and streaming ad campaigns are notoriously hard to track and attribute, and hence trend to brand-awareness. Advertisers won't see the effect of rising fraudulent streams immediately.