[satvikpendem]

The article doesn't need to make explicit mention of it because it's implied in the article's content:

> The website isn't for the founder, the marketing manager, or the board. It's for the person you've never met - the customer weighing up a purchase, the lead chasing a phone number, the visitor sizing up your credibility or the member signing up to access gated content.

Which personal website has a "founder, the marketing manager, or the board" much less a "customer weighing up a purchase?"

Not everything is always spelled out.