[tsylba]

Frugality is a state of mind, feeling guilty about it is not a frugality problem more than a labeling one.

It's the same for climate change, a lot of people want to feel good about themselves labeling them ecological when they're not capable to act on it (eating less meat, avoiding to take an airplane to travel, ..etc). They feel guilty not because of 'it' but because they don't want to act about something they reason is the morally good choice. It's performative virtue signalling.

As a general rule I don't think you can label yourself as anything (eg. a liberal, an anarchist, a frugal, a skeptic, a believer, a punk, ..etc). You either are or you aren't. Chasing a label and an identity is the best way to never be it like a perfume wearing you rather than you wearing it.