[almostarockstar]

100%.

Ignoring the fact that sometimes founders feel the need to put their stamp on everything, for startups and scaleups that haven't progressed to corporate slog, I think it's near impossible for even the best staff designer in the world to arrive at the optimum website/deck/infographic/widget without founder or leader feedback.

The key ingredient is their insight. That's what sets any startup apart. Otherwise the designer would be the founder.

[dnnddidiej]

Sounds like the founder as well as the customers are who the designer should be gathering data points from.

I think anything where a surprise is presented (in design or otherwise) means some missed communication.

[cybercatgurrl]

i would much rather work under a designer founder with someone who understands their domain than just about anyone else