[cail]

I totally agree with these points. Especially regarding unsubscribe. For whatever reason a LOT of online business seem to think, "Hey if we make it a pain in the ass to unsubscribe they'll just keep reading our mailings." This is wrong and, at least in the case of anyone I've talked to, just fosters ill-will and eliminates any possibility of retaining that customer.

I've resigned myself to automatically being signed up even though I think it's a shady business practice. These mailing lists should always be opt-in not opt-out. I shouldn't have to scour the checkout page to find the box I need to click that says, "No thanks, I don't want crap in my inbox every day."

Regarding the iPad thing, I rather dislike anything web-oriented, or anything for that matter, that requires I have a specific resolution. I keep my browser as a half-screen always and generally speaking if I have to resize it to read content I just don't bother.

Lastly, I sort of disagree with the use of the word cost in this context. This isn't really a cost, at least not in the way I think of the word cost. Unless they're paying out this money for infrastructure, wages, etc. to process unsubscribes it's not a cost.