Telefonica, the telecom company who bought the rights of LaLiga and btained the judgement against cloudflare IPs, sells some of those services through its business services branch.
There are plenty of giants that are super relevant in the global market but get their ass kicked in specific markets by the local offering. Like ebay, Uber, Starbucks, Taco Bell or whichever US brand/company you can think of.
Telefónica is nothing globally compared to Cloudflare. But in Spain it competes in some areas. Exactly where this ban is happening.