[jemeshsu]

Always wondering why the version '2' is emphasised heavily. Never heard of Sublime Text when it is version 1. The version number is part of the app binary file name. It is the only OS X app in my Mac that has the app name together with version number on the menu bar. Nothing wrong with this "unconventional", just that it will break a little thing when Sublime Text 3 is released. For example to change command prompt linking as in "ln -s /Applications/Sublime\ Text\ 2.app/Contents/SharedSupport/bin/subl /usr/local/bin/sublime".

[calinet6]

They're not too big on marketing. Doesn't matter; it still works great.

[lobster_johnson]

I suspect people emphasize it because the author does. Version 2 is a radically different piece of software from version 1, and I believe that during the alpha/beta development period you could run ST1/2 concurrently if you liked. This may be the reason why the folder name embeds the version number.

[zeitg3ist]

The entire Adobe Creative Suite does that. It's annoying.