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by voncheese 49 days ago
It's also about stickiness (which results in revenue and growth for the topline). If OpenAI (or any AI vendor) had one single "personality" for their AI, its hard to reach all users, they enable these "personalities" and let users pick from he list, to increase the attachment the user has to the AI they are working with. That then reduces churn and (in theory) increases consumption and revenue.