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by squarecat 4965 days ago
You mean the awful marketing that led you to the product? That awful marketing? Is that the awful marketing you're referring to?

I just want to clarify that the awful marketing you are speaking of is the one that caused you to look at the product...
2 comments
kstenerud 4965 days ago
Yes. The awful marketing that throws around obviously bogus numbers, leading me to wonder what else they'd do in a slipshod manner.

So yeah, I looked at the page. Congrats and all that.

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pospischil 4965 days ago
OP here -- the numbers are in no way bogus, all sourcing information and methodologies are listed on the page itself (see the bottom left * on each 'slide').

Would love to understand what gave you that impression, as we work hard to build content like this, and hate to see it shrugged off.

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mattmanser 4965 days ago
unsubscribing costs U.S. retailers about $5.8 billion per year

Utter nonsense.

/end thread

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pacaro 4965 days ago
The telling part is that they say...

"Custora's research shows that stores on average lose roughly 1.75% of revenue every year due to unsubscribes."

This is remarkably similar (in amount) to loss through shrinkage at bricks and mortar stores, which is estimated at 1.7% (according to one source I bothered to find) [1] - but while retailers take steps to reduce shrinkage, there is a cost/benefit balance in play and a certain amount is inevitable, maybe the same is true of unsubscribe

I'm more curious about how that 1.75% compares from other sources of lost revenue; how does it compare to the cost of processing returns, or fraud, or just basic transaction costs, &c?

Maybe it's significant, maybe it's noise, but without anything to compare it to, who knows

[1] http://www.jrrobertssecurity.com/security-news/security-crim...

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rhizome 4965 days ago
Maybe it's retconning loss figures to a model they already have. If they can fit online expectations to meatspace loss figures, then they don't have to change their models.
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squarecat 4965 days ago
Hopefully, the hyperbole communicated the intent of a good-natured ribbing...
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001sky 4965 days ago
all publicity is good publicity

..except for when its not.

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