[squarecat]

The only opt-in email marketing I've ever been glad to receive, and not soon unsubscribed from, are those that presented an exceptional offer in the very first mailing.

It seems like such an obvious engagement tactic, I'm surprised so many companies don't employ it.

(That said, those same emails will piss me off more than anything else if I've JUST purchased the product for full price. Another seemingly obvious fail.)