[bombcar]

The dirty secret is there is no income stream from the app, and the data they recover isn't worth much.

What it is is that the people who are price-conscious will clip the coupons and use the loyalty - those who are not will not.

[xp84]

Yup, it's that simple. And effective. As I was raised pretty poor by most people's standards, I can't help but jump through whatever annoying hoops to save a buck. But there are a lot of well-off people who would find it kind of taboo to essentially digitally "clip coupons."