Asking humans to discuss consciousness is like asking Super Mario to discuss screen pixels. We have no freaking idea. Everyone on all sides, physicalists, idealists, and everything in between are all full of it.
Indeed interesting. Seems that his theories are a particular strain of idealism. I probably lean more towards idealism than physicalism but I don't think it's the whole picture. It's still missing something.
https://en.wikipedia.org/wiki/Donald_D._Hoffman
He often uses similar examples.