The old saying goes: Everyone only uses 10% of what MS Excel can do. But everyone uses a different 10%.
The same goes for Github to a degree. Yes, there are hot paths that "everyone" uses, but also areas where most people never wander and other use daily.
Google Docs doesn't do even 20% of what Office does, but it's a serious competitor anyway. That's because it implements a 5% feature that 80% of its customers use: instant internet sync.
At first I thought the KDE apps all playing on the K was kinda weird and awkward, but as time went on I really appreciated how easy it was to search for them due to this. So I really think it's a benefit to play on traditional words rather than use them as-is.
Names don't matter that much for brands. Names just have to be simple enough to remember (ideally two syllables or less). What the heck does Nike mean, for example? Boeing is just someone's name. Microsoft is just two words smashed together. A brand's name literally doesn't matter.
I often daydream about what a magical "life scoreboard" would have on it, some universe-aware program counting arbitrary things. I'd love for such a scoreboard to display "percentage of Nike shoe owners that know Nike is the Greek goddess of victory."
I would guess under 10%, and only that high because Nike sells shoes in Greece and Italy.
It does a lot but at the end of the day, if the core functionality is just not good anymore, maybe put all the side projects on the actual side and focus on how to make sure core functionality suck less.
For example - We adopted GitHub Actions, then we swapped it out this year. Our own primary use case is code hosting + PRs. We want it to talk to the other (better) tools that intended for their use case. We want it in a secure yet fast and available manner. Nothing else. I don't care about projects, issues, or whatever super app they're trying to become.