[stingraycharles]

> The absolute worst case is AMD leaving a trillion dollars on the table because they can't compete with CUDA software APIs, but lots of places are like this.

I’m still so dumbfounded by this. It’s almost 20 years since NVidia introduced CUDA. Developer tooling / experience appears to be something AMD does not understand, for some reason.

[keyringlight]

20 years ago is also the time frame for when AMD acquired ATi (who IIRC were 99% on gaming graphics), and AMD was floundering in the following decade. They made the choice to prioritize the CPU side of the business, but on the GPU graphics/compute side it's hard to see that they've got much vision for how they want to steer the future to go and the ability to make that happen with their partners.

[rbanffy]

It might be related to patent portfolios. AMD might be reluctant to pursue something that can step on Nvidia's minefield. OTOH, you mention developer experience, and it'd be wonderful to have something less developer hostile than CUDA.

I remember my feelings when I learned how to use the Cell's SPUs and how much I didn't want to touch it with a barge pole after that.

[manwe150]

If that is the only issue, any initial CUDA patents will be expiring now

[rbanffy]

Parents can be amended to extend their lifetimes, and I’m sure Nvidia uses all the tools they can to better enforce their moat.