[alex_c]

Subscription fatigue is real, especially since most SAAS providers got a lot more aggressive with raising prices in the past few years.

Add enshittification, products randomly getting acquired and shut down, etc, and $50/month quickly stops looking like $50/month.

Not saying the math works out for the “build your own” version… But it’s not that clean for the subscription option either.

On a separate note, there is the concept of “ideal customer profile”. If the people you’re speaking with feel they can solve this problem on their own, then they are not it!

[ethantheswe]

This is kind of a really interesting thing I haven't thought about... My ICP is founders, people using lovable/etc, and people trying to get their first dollars. It's a marketing and distribution product, which a lot of founders struggle doing, but you raise a really good point that my ICP is literally the same person that thinks they can build everything themselves.

[alex_c]

Yeah, that is a tough market… By definition those people likely have very little cash, and higher than average belief in their own abilities :)