Google Analytics has >80% market share. Most of the websites you visit are helping them build a profile of everything you do on the internet with the goal of selling targeted advertisement. That is their business, it's what pays for everything else they do. I think that is what is meant by surveillance capitalism.
Every iPhone that people buy gives direct money to Apple, centralizing their power. This means, they get to dictate what apps can / cannot run on the device.
So what? Nobody is forcing anyone to buy iPhones. Similarly, nobody is forcing anyone to install Google Analytics, or go to that website.
Nobody is forcing people to do Heroin or Cocaine. We should start giving it for free to people in the street. Everyone can then decide if they want to take it or not. Oh yes and once you are hooked we should definitely never keep the dealer accountable. It's the users who always decides to use it! They are the ones to blame, never the giga corporation making money on your back!
That surely would work very very well in society. Literally the same thing is happening with Google, Facebook, TikTok etc.
You probably work for bigtech and your salary depends on people losing their braincells so I don't expect you to suddenly get some ethics and understand all of this.