| First of all, have you validated this app with your market? Have you actually approached executives and golfers to see if they would use this app? No amount of strategy will overcome a lack of desire or need, so if you haven't done that yet, I'd make that my first priority before sinking a bunch of time & money into anything else. Assuming the idea is valid, I'd concentrate my efforts on a single country club. Not a public course, but a country club. Golfers that are serious about using golf as a networking tool probably belong to a club (again, something to validate). You'll obviously need to get the club to sign on regardless whether you're pitching them directly or not. Once you've got the club's permission, there are a number of things you could do: You could partner with the club and offer an exclusive (but limited) co-branding opportunity. So the app would be a "service" that the club offers to help members network. This would add credibility to the app and make members more likely to take interest in trying the service. You could negotiate a deal with the pro shop to give away discounts or free memberships to the app with purchases. Anyhow... you get the picture. My point is to start with a focus, don't spread yourself too thin. If the app takes off, you can always expand. Think about Facebook's strategy. They started out just focusing on one school and then branched outward to other ivy league schools before finally branching out to all colleges and then the public. |
But my problem is that of segmentation - I don't have the bandwidth to support both iOS and Android at the same time, which cuts off a big chunk of audience.
Since the core of the app is networking - supporting the major platforms is quite important. But hey it is what it is. I've gotta start from somewhere!