It can incorrectly lead to a process that used to be a 5 second thing suddenly becoming a back and forth 2 hour nightmare, because the metrics show "user spends more time on site".
Though in reality it turned the user from a happy user into a frustrated one whose likely to exit the platform.
Oh, GitHub is probably using a variant of this metric... :)
That one in particular is super dangerous.
It can incorrectly lead to a process that used to be a 5 second thing suddenly becoming a back and forth 2 hour nightmare, because the metrics show "user spends more time on site".
Though in reality it turned the user from a happy user into a frustrated one whose likely to exit the platform.
Oh, GitHub is probably using a variant of this metric... :)