[georgemcbay]

It isn't just a scale-ability issue, though. Well, it kinda-sorta is, but not in the strictly technical sense.

Every interaction I've had with buying physical goods from Play was far more painful than my average online buying experience, even when buying items that are readily available. Once you place a Play order for hardware it basically goes into a black hole where you're never quite sure if the order was actually processed or not and you usually get no indication from Google of the actual status until after the device arrives at your doorstop. Attempts to get information about the order results in robo-emails that manage to appear even stupider than your average "reading from a script" custom service drone. If you keep replying to these robo-emails, sometimes a real person will email you like 2 days later, but not always. Using the phone is nearly as bad, the whole system is clearly designed to stop your from ever talking to a real human, and while I understand the cost reasons for doing this, as a customer it totally sucks, especially compared to companies like Amazon and Newegg who totally nail this stuff (IME).

Play customer service is just busted from top to bottom and woe unto anyone for whom the default process doesn't operate as expected the first time. I love Google for many things but I hate buying hardware from them.