[acdha]

In 1999, most websites were not hostile because they weren’t chasing diminishing returns from ad-tech companies. Most of the companies I worked with were trying direct revenue models getting people to buy things or subscribe directly, and the ad market paid a lot better for less obtrusive ads - the whole real-time bidding process to run arbitrary JavaScript was yet to come.

Now almost everyone has pressure to find new revenue streams and maximize income while Google and Facebook have sucked up most of the revenue, so you see more and sleazier ads everywhere and sites which rely on you reading or watching are on a much more aggressive treadmill trying to constantly give you new things to see ads on so the experience is more frenetic.

It feels not unlike how in the mid-20th century people left work at work when they went home and only extraordinary circumstances would result in phone calls home, etc. whereas in this century it’s just expected that everyone carries a smartphone and checks email/Slack. More efficient in some ways, for sure, but a lot of stress ground out of people for no extra compensation.