[mort96]

I don't think they've taken the criticism on board, USB 3 still has the completely nonsensical names

[Gigachad]

The modern usb naming is to just list the speed or power output of the port.

Rather than some absurd version number it’s now just “USB 20 Gbits”

[mort96]

Then why do I still see USB 3.2 generation 2x2

[Gigachad]

I'm not sure I've ever seen that on a product description. But at any rate, USB IF doesn't have any ability to enforce branding guidelines unless the product uses the official USB logo.